Users will soon have a updated setting that permits them to lessen the quantity of AI-created videos appearing in their feeds. This step comes as the company announced that it presently contains over 1 thousand million AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global rollout. This shift aligns with a rise in AI content, fueled by new content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing channels on a popular video site only show clips produced artificially. A considerable share of this content is considered “AI slop”, a phrase for inferior, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, including computer-generated images to informative clips, and we aim to give people the option to adjust the amount of that, depending on their own likes,” commented a company executive.
Scale of AI Content
The service shared that there are presently over a billion videos on its app labeled as AI-generated. Overall, over 100 million pieces of content are added to the service every day, making AI-generated material a minor part of its overall inventory.
How to Adjust Settings
Users will be capable of reduce or increase the level of artificial media they see by opening the topic control setting in the app and choosing the AI content topic. Additional categories that can already be adjusted under the filter include current affairs, fashion, beauty, and movement.
Content Labeling and Policies
TikTok’s policies mandate content makers to label lifelike AI-made content, and it bans malicious fake videos of public figures or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its community policies.
Furthermore, the app will henceforth add an artificially created tag to content created with its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from trying to evade the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2m educational fund for professionals and groups to create learning resources about ethical AI use. This initiative will benefit charitable organizations specializing in training coding and technology.
Content Safety Approach
The platform has supported its content review process, amid controversy over plans to make redundant a large number of review team members in the UK. The company is set to eliminate a significant number of roles in its user protection team in the UK capital, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A company official stated that human moderation would remain essential, but AI can protect employees by eliminating the most harmful content prior to it is viewed by staff. The platform reported a 76% decrease in explicit and harmful content seen by human moderators over the past year due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable work at speed.”
